Vidwan-ID : 221332



  • Prof Darshana Dave

  • Professor
  • Sardar Patel University
Publications 1998 - 2023

Publications

  • 60
    Journal Articles
  • 2
    Book Chapter
  • 6
    Book
  • 1
    Conference
    Proceedings
  • 1
    Review
  • 11
    Projects
  • 1

Citations / H-Index

22 Citations
2 h-index
31 Citations

Google Scholar

Co-author Network


Expertise

Management

Communication, Research and Marketing Management

Personal Information

Prof Darshana Dave

Female
Post Graduate Department of Business Management Sardar Patel University, Vallabh Vidyanagar
Anand, Gujarat, India - 388120


Experience

  • Professor

    Business Management

    Sardar Patel University


Qualification

  • PhD

    Sardar Patel University


Honours and Awards

2021

Sardar Patel Research Award

Sardar Patel University, Vallabh Vidyanagar

2021

Sardar Patel Research Award

Sardar Patel University, Vallabh Vidyanagar

Read Less

Doctoral Theses Guided

2023

The impact of Social Network advertising on consumer behaviour with special reference to consumer durables in Gujarat

Komal Shukla, Sardar Patel University

2022

Impact of training and Development Practices on efficient customer retention: a study with refence to after sales service of car

Ravi Menaria, Sardar Patel University

2021

Drivers of Brand Image for Admission in Professional Courses in the state of Gujarat

Munshi Abdul Rahim, Sardar Patel University

Read More
2023

The impact of Social Network advertising on consumer behaviour with special reference to consumer durables in Gujarat

Komal Shukla, Sardar Patel University

2022

Impact of training and Development Practices on efficient customer retention: a study with refence to after sales service of car

Ravi Menaria, Sardar Patel University

2021

Drivers of Brand Image for Admission in Professional Courses in the state of Gujarat

Munshi Abdul Rahim, Sardar Patel University

2019

Product Placement in Indian Films: Effect on Consumer Brand memory and Recognition

Sharmisthadevi Deshmukh, Sardar Patel University

2019

A study of Consumer Behavior Towards Entertainment Amongst Asian Indians in the United States of America

Shilpa Abani, Sardar Patel University

2018

Impulsive Buying: A study on teleshopping & online shopping behaviour in selected Product categories

Ashwin Santoki, Sardar Patel University

2018

A study on awareness and adoption of Green marketing Initiative in Gujarat with reference to Consumer Durable Industry

Swati Joshi, Sardar Patel University

2017

A study on Consumer Behaviour towards Ayurvedic Medicines in Gujarat

Poonam Amrutia, Charusat University

2017

A study of consumer behaviour and supply chain management in organised and unorganised retail stores: FMCG sector in Gujarat

Brijesh Patel, Sardar Patel University

2016

A study on usage Pattern and Satisfaction Level of Banking services in rural Areas of Gujarat State

Suresh Machhar, Sardar Patel University

2015

E- Banking: Level of Acceptance and satisfaction among consumers in the state of Gujarat

Komal Mistry, Sardar Patel University

2015

A study of consumer Behaviour of Smartphones Application users in Gujarat

Deepa Kesari, Sardar Patel University

2014

Employee Branding: Impact and Applicability in Service sector Companies

Mohit Parekh, Sardar Patel University

2014

Service Quality and Customer satisfaction in healthcare sector: An empirical study on selected private hospitals of Gujarat

Rina Dave, Sardar Patel University

2012

A study on Availability and acceptance of healthcare Facilities among the rural community through Social Marketing

Sujatha K., Sardar Patel University

2011

management of natural Disasters: An Indian Perspective

N.K.Shrivastava, Sardar Patel University

2011

The influence of Environment, size, Strategy on the Organization effectiveness

Maysoon abdul Kareem, Sardar Patel University

2011

Permission Marketing: Customers' awareness, Perceptions and Preferences in the state of Gujarat

Chaitanya Vyas, Sardar Patel University

2010

Consumer behaviour and channel partner satisfaction with respect to Life Insurance products

Kunjal Darji, Sardar Patel University

2009

Livestock Industrialization: Socio-Economic Evidence from Charotar Region of Gujarat

Jignesh Shah, Sardar Patel University

Read Less

Membership In Committees

2021

Syndicate

Member

2021

Board of Studies

Chairman

2021

Faculty of Management

Dean

2021

Syndicate

Member

2021

Board of Studies

Chairman

2021

Faculty of Management

Dean

Read Less

Research Projects

Managing Transformation of Rural Economy

Funding Agency : UGC, New Delhi

Post Project Evaluation of SPM RURBAN Mission-Gujarat and Rajasthan”

Funding Agency : Ministry of Rural Development, New Delhi

A Study of skill and capabilities of Rural youth in Gujarat

Funding Agency : Rajiv Gandhi National Institute of Youth development, Shriperumbedur

Read More

Managing Transformation of Rural Economy

Funding Agency : UGC, New Delhi

Post Project Evaluation of SPM RURBAN Mission-Gujarat and Rajasthan”

Funding Agency : Ministry of Rural Development, New Delhi

A Study of skill and capabilities of Rural youth in Gujarat

Funding Agency : Rajiv Gandhi National Institute of Youth development, Shriperumbedur

Endline Survey of Knowledge, Attitude and Practices (KAP) of Electors in Gujarat

Funding Agency : Election Commission of India, New Delhi

Post-project Evaluation Study of Sansad Adarsh Gram Yojana (SAGY) Zone – 2 (Gujarat and Rajasthan)

Funding Agency : Ministry of Rural Development, New Delhi

KAP Baseline Survey

Funding Agency : Election Commission of India, New Delhi

Consumer Research in Rural Areas

Funding Agency : UGC, New Delhi

Consumer Behaviour and Impulse Buying for organized retail stores in Gujarat

Funding Agency : UGC, New Delhi

Marketing of Pharmaceutical Products

Funding Agency : UGC, New Delhi

Distribution of Cement: Problems and Prospects

Funding Agency : UGC, New Delhi

Short-term Empirical Research Project (Collaborative/Individual) entitled “A Study on the Awareness and Perception of National Education Policy 2020 among Universities in Gujarat, India: An Empirical Study Focusing on Implementation Status, Knowledge Gaps and Key Challenges

Funding Agency : ICSSR

Read Less